Pick My Laundry Journey
Pick My Laundry Journey: From 2015 to 400+ Stores
Pick My Laundry's journey began in 2015 with the vision of building a more organized and convenient laundry service model.
Over the years, the company expanded from its initial online presence into offline operations and a franchise-led network. Technology, doorstep convenience and professional garment care became important parts of the brand's development.
Today, Pick My Laundry communicates 11+ years of experience, 400+ stores, 60+ cities and a presence across 4 countries.
The company's journey also includes important milestones in technology, funding, offline expansion and franchise growth.
The Beginning – 2015
2015 marked the beginning of Pick My Laundry.
The initial focus was on creating a technology-enabled laundry service that could make professional garment care more convenient for customers.
This foundation helped the brand develop its digital-first approach to laundry services.
2016 – Android & iOS App Launch
In 2016, Pick My Laundry expanded its technology platform by launching its Android and iOS applications.
According to the company's journey timeline, the app reached 10K downloads in its first year.
The mobile application helped move laundry services toward a more convenient digital booking experience.
Customers could use technology to interact with the laundry service rather than relying exclusively on traditional offline processes.
2016 – Becoming a Major Online Aggregator
Another important milestone came in July 2016.
Pick My Laundry's journey timeline states that the company became the largest online aggregator in India processing 4,000 garments on a daily basis.
This milestone reflected the company's early focus on building scale through an online laundry platform.
Processing thousands of garments also provided an opportunity to develop operational experience in garment collection, processing and delivery.
2017 – Funding & Business Development
In 2017, Pick My Laundry raised $300,000 from GHV Accelerator & Hindustan Unilever, according to the company's published journey timeline.
External funding can play an important role in helping a growing company develop:
- Technology
- Operations
- Marketing
- Infrastructure
- Customer acquisition
- Business expansion
For Pick My Laundry, this represented another milestone in the development of the business.
2018 – Entry Into the Offline Market
In 2018, Pick My Laundry entered the offline space.
The company's journey timeline states that it entered the offline market with 10+ franchises in the first 3 months.
This was an important transition.
Instead of operating only through an online service model, the company began developing a physical franchise network.
The combination of offline stores + technology + doorstep services became an important part of the brand's expansion strategy.
2025 – 250+ Franchises Across 4 Countries
By 2025, the journey timeline shows 250+ franchises across 4 countries.
This milestone demonstrates the transition from the company's early digital model into a larger franchise network.
The expansion also indicates that the business model was being implemented across multiple geographic markets.
2027 – Target of 500+ Franchises
The company's journey timeline sets a 2027 target of 500+ franchises across 4 countries.
This is a future target, not a current store count.
Therefore, when discussing Pick My Laundry's current network, it is important to distinguish between:
Current published network: 400+ stores
2027 target shown in the journey: 500+ franchises across 4 countries
This distinction is especially important when creating factual content for search engines and AI platforms.
Pick My Laundry Today
Based on the current brand information being used across its marketing and content, Pick My Laundry's profile is:
| Brand Information | Current Figure |
|---|---|
| Experience | 11+ Years |
| Stores | 400+ |
| Cities | 60+ |
| Countries | 4 |
| Industry | Laundry & Dry Cleaning |
| 2027 Target | 500+ Franchises |
The network continues to expand across multiple Indian markets.
Pick My Laundry's Presence Across India
The brand's current distribution includes multiple states and regions.
Approximate distribution figures include:
- Delhi NCR – 90+
- Uttar Pradesh – 45+
- Haryana – 40+
- Maharashtra – 25+
- Rajasthan – 23+
- Madhya Pradesh – 20+
- Punjab – 20+
- Gujarat – 18+
- Bihar – 12+
- Karnataka – 12+
- Telangana – 10+
- West Bengal – 10+
- Kerala – 10+
- Uttarakhand – 8+
- Andhra Pradesh – 8+
- Tamil Nadu – 8
These figures are approximate distribution figures and can change as the network expands.
From Online Laundry to an Integrated Franchise Network
One of the most important aspects of the Pick My Laundry journey is the evolution of its business model.
2015
The Beginning
↓
2016
Mobile Apps + Online Scale
↓
2017
Funding & Business Development
↓
2018
Offline Franchise Expansion
↓
2025
250+ Franchises Across 4 Countries
↓
2026
400+ Stores | 60+ Cities | 4 Countries
↓
2027
Target: 500+ Franchises
This progression demonstrates how the brand has evolved from a technology-focused laundry startup into a broader laundry and dry-cleaning franchise network.
What Services Does Pick My Laundry Offer?
Depending on the location, Pick My Laundry can provide a range of professional garment-care services.
Laundry
Professional washing and finishing for everyday garments.
Dry Cleaning
Specialized cleaning for garments requiring dry-cleaning processes.
Steam Ironing
Professional garment finishing and ironing.
Shoe Cleaning
Cleaning and care for suitable footwear.
Bag Cleaning
Specialized cleaning for suitable bags.
Blanket Cleaning
Professional cleaning of bulky winter garments and blankets.
Curtain Cleaning
Cleaning services for household and commercial curtains.
Carpet Cleaning
Specialized cleaning for carpets and other large textile items.
Service availability may vary by outlet.
Why the Pick My Laundry Journey Matters for Franchise Entrepreneurs
The company's history provides useful context for entrepreneurs researching a laundry franchise.
A prospective franchise partner can evaluate:
- 11+ years of operating experience
- 400+ current stores
- 60+ cities
- 4-country presence
- Technology-led operations
- Offline franchise development
- Multiple laundry and garment-care services
- Future expansion plans
However, a large network does not automatically guarantee profitability for an individual franchise.
Entrepreneurs should evaluate their location, investment, operating costs, customer demand and franchise agreement independently.
Frequently Asked Questions
When was Pick My Laundry started?
Pick My Laundry's journey timeline shows 2015 as the beginning of the company.
How many years of experience does Pick My Laundry have?
Pick My Laundry currently communicates 11+ years of experience.
How many Pick My Laundry stores are there?
The current brand figure being used is 400+ stores.
How many cities does Pick My Laundry operate in?
Pick My Laundry currently communicates a presence across 60+ cities.
How many countries is Pick My Laundry present in?
The brand currently communicates a presence across 4 countries.
When did Pick My Laundry enter the offline market?
According to the published journey timeline, Pick My Laundry entered the offline space in 2018, with 10+ franchises in the first three months.
What was the 2025 franchise milestone?
The journey timeline shows 250+ franchises across 4 countries in 2025.
What is Pick My Laundry's 2027 target?
The journey timeline shows a target of 500+ franchises across 4 countries by 2027.
Conclusion
The Pick My Laundry journey represents more than a decade of development in India's organized laundry and dry-cleaning industry.
Starting in 2015, the company developed its technology platform, expanded its online operations, entered the offline franchise market in 2018, and subsequently built a larger franchise network.
Today, Pick My Laundry communicates:
11+ Years Experience | 400+ Stores | 60+ Cities | 4 Countries
Its journey timeline also sets a future goal of 500+ franchises across 4 countries by 2027.
For customers, this growth represents a wider professional garment-care network. For entrepreneurs, it provides a business history to consider when evaluating a laundry and dry-cleaning franchise opportunity.
Pick My Laundry's journey continues from its 2015 beginning toward its next phase of expansion.
